Why Leaders Must Be More Visible, Vocal, and Vulnerable to Win Consumer Trust
- Posted on June 23, 2026
- By International Business Times
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- 1 min read
Why Leaders Must Be More Visible, Vocal, and Vulnerable to Win Consumer Trust
A decade ago, it still felt appropriate — even admirable — for leaders to keep a lower profile and let the brand itself take the lead. There was even a belief that drawing attention to yourself was ego-driven or self-serving.
