Why joining the family business was James Reed’s hardest decision — and why it paid off
- Posted on May 12, 2026
- By CNBC
- 0 Views
- 1 min read
Why joining the family business was James Reed’s hardest decision — and why it paid off
James Reed reflects on the decision that defined his career — taking the risk of joining the family business. The Reed CEO discusses failure, purpose and why standing still is the worst decision of all.
