Why Cult Label Peachy Den Is Betting on a Soho Flagship
- Posted on April 1, 2026
- By Vogue
- 4 Views
Why Cult Label Peachy Den Is Betting on a Soho Flagship
The London label opens its second store after seven-figure success at its Shoreditch outpost, doubling down on physical retail with a community-first model that prioritizes experience as much as sales.