Why Cult Gaia Rejected Traditional Menswear Codes
- Posted on May 20, 2026
- By Forbes
- 0 Views
- 1 min read
Why Cult Gaia Rejected Traditional Menswear Codes
According to Cult Gaia founder and CEO Jasmin Larian Hekmat, the brand's menswear launch was driven not by trend forecasts, but by customer behavior already taking shape.