Wholewheat biscuit made with 52% maida and only 19.5% wheat; company said the name was just a trademark,
- Posted on September 5, 2026
- By Business News Today
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- 1 min read
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Wholewheat biscuit made with 52% maida and only 19.5% wheat; company said the name was just a trademark,
McVities Wholewheat Marie biscuits contained 52% maida and only 19.5% whole wheat flour, according to the CCPA. Pladis argued that “Wholewheat” was a registered trademark and pointed to a disclaimer. The CCPA rejected the defence, called the packaging misleading and ordered the company to pay Rs 1 lakh.
