When 'Treat Yourself' Beauty Started Doing The Math
- Posted on June 30, 2026
- By International Business Times
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- 1 min read
When 'Treat Yourself' Beauty Started Doing The Math
Consumers are rethinking beauty spending as value becomes more important than prestige. From magnetic lashes and press-on nails to skincare and fragrance dupes, shoppers are replacing recurring beauty costs with affordable, reusable alternatives.