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What is a brand extension? 'Jeopardy!' attempts to answer TV's questionable future

Posted on July 30, 2026
By Los Angeles Times
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What is a brand extension? 'Jeopardy!' attempts to answer TV's questionable future

"Jeopardy!" is TV's most-watched entertainment show — and its median viewer is 70. Inside Sony's push onto ESPN, Netflix and YouTube to find a younger audience.