Wealthy Gen Zers’ quiet love of art collecting, revealed: They’re outspending boomers and millennials—but keeping their collections off Instagram
- Posted on October 8, 2026
- By Fortune
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- 1 min read
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Wealthy Gen Zers’ quiet love of art collecting, revealed: They’re outspending boomers and millennials—but keeping their collections off Instagram
Gen Z is on track to be the "largest, wealthiest, and highest-spending generation to date," according to Art Basel and UBS.