Wealth is going ‘woke,’ says UBS: Rich people are now ‘younger, more female—and more openly queer,’ thanks to the Great Wealth Transfer
- Posted on July 6, 2026
- By Fortune
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- 1 min read
Wealth is going ‘woke,’ says UBS: Rich people are now ‘younger, more female—and more openly queer,’ thanks to the Great Wealth Transfer
The new face of wealth has some ideas about how they want their money to work for wider society.