‘We don’t want to do a rinse and repeat’: Where TIFF’s big-bet market goes from here
- Posted on October 8, 2026
- By The Globe and Mail
- 2 Views
- 1 min read
In brief
TIFF's marketplace initiative faces a critical juncture as organizers seek to establish a distinct identity beyond repetitive market formulas. Market director Charles Tremblay emphasizes the necessity of redefining the platform's purpose and value proposition for industry stakeholders. The marketplace must evolve strategically to serve filmmakers, distributors, and investors more effectively while differentiating itself from established international film markets.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
‘We don’t want to do a rinse and repeat’: Where TIFF’s big-bet market goes from here
The challenge will be finding the identity of the market, how it’s useful to those who it should be useful to, market head Charles Tremblay says
