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Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu win

Posted on May 5, 2026
By Business News Today
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1 min read

Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu win

Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and AI content reached voters, especially young ones and families. This peer-driven approach bypassed traditional political messaging. Viral content and emotional appeals sustained engagement. The strategy created a new election model for the state.