Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
- Posted on July 11, 2026
- By Fortune
- 0 Views
- 1 min read
Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
An Ulta executive says the four-story behemoth is critical to its growth in the U.S. and abroad.
