Turning cast-offs into cash: China’s Zhuanzhuan looks to Europe, US for growth
- Posted on April 27, 2026
- By South China Morning Post
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- 1 min read
Zhuanzhuan, China's leading secondhand marketplace, is expanding its sustainable 'trash to treasure' business model to European and American markets. As consumer demand for pre-owned electronics, fashion, and luxury items continues to surge globally, the platform capitalizes on the circular economy trend. This strategic expansion reflects growing environmental consciousness and affordability concerns among Western consumers seeking quality goods at reduced prices through a trusted digital resale ecosystem.
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