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TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Posted on June 25, 2026
By CNBC
0 Views
1 min read

TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.