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This time it’s different? Why your brain betrays you in a market crash

  • Posted on April 11, 2026
  • By Business News Today
  • 10 Views
This time it’s different? Why your brain betrays you in a market crash
This time it’s different? Why your brain betrays you in a market crash

Indian markets are near 2023 highs, yet many stocks lag. Experienced investors express uncertainty about the current downturn, a sentiment the author attributes to Kahneman's 'Two Selves' theory. This psychological concept explains how the 'remembering self' recalls past successes, while the 'experiencing self' feels present fear, leading to the 'this time it's different' fallacy.
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Business News Today

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