The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
- Posted on September 11, 2026
- By Fortune
- 0 Views
- 1 min read
In brief
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The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
The tournament pulls in more than $500 million a year by selling prestige as much as tennis—from $800 million in luxury renovations to a cocktail that moved 738,459 units.
