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The UK rise of JoyMaxxing as Brits choose joy over following the crowd

Posted on May 19, 2026
By The Daily Star
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1 min read

The UK rise of JoyMaxxing as Brits choose joy over following the crowd

New B&Q research shows eight in 10 Brits don't want their home to look like everyone else's, giving rise to 'JoyMaxxing' – a joyful interiors movement all about unique home decor UK homeowners are loving.