The Tango man is back but ditches face slaps for scoops of the brand's first-ever sorbet
- Posted on July 23, 2026
- By The Daily Star
- 1 Views
- 1 min read
In brief
An iconic beverage brand resurrects its legendary mascot after three decades, marking a significant shift in marketing strategy. The animated character, famous for its aggressive promotional tactics in 1992, now embraces a gentler approach with complimentary frozen treats. This nostalgic revival demonstrates how established brands leverage retro characters while adapting to modern consumer preferences and softer engagement methods, blending heritage marketing with contemporary dessert innovation.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
The Tango man is back but ditches face slaps for scoops of the brand's first-ever sorbet
More than 30 years on since the notorious character made headlines in a 1992 advert that saw him slap unsuspecting drinkers the orange figure has returned to Britain's streets but this time giving out sorbets rather than slaps.
