The 'rockets and feathers' effect: Inflation eases but grocery bills do not
- Posted on July 25, 2026
- By The Toronto Star
- 1 Views
- 1 min read
Grocery prices demonstrate the 'rockets and feathers' economic phenomenon where inflation rises quickly but falls slowly. Despite cooling inflation rates across the U.S. economy, supermarket costs remain stubbornly elevated, leaving consumers with persistently expensive food bills. This asymmetric price adjustment reflects how retailers maintain higher margins during inflationary periods, creating a disconnect between broader economic trends and household grocery expenses.
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