The Rise Of The Blue-Chip Tortilla Chip
- Posted on May 31, 2026
- By Forbes
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- 1 min read
The Rise Of The Blue-Chip Tortilla Chip
Thanks to a push from Joe Rogan, Tucker Carlson and MAHA influencers, Ancient Crunch sells 500,000 bags of its $13 seed-oil-free Masa chips every month. The founders hope to build the LVMH of healthy snack foods.