The pumpkin spice era is changing — if not over, as McDonald’s replaces the flavor for the first time in a decade
- Posted on September 8, 2026
- By Fortune
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- 1 min read
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The pumpkin spice era is changing — if not over, as McDonald’s replaces the flavor for the first time in a decade
Pumpkin spice is losing its monopoly on fall as McDonald’s pivots to caramel apple. This is not another Gen Z versus millennial war.