The Nightlife That Builds Empires: From Salvador Dali to Gianni Versace
- Posted on March 30, 2026
- By Vanity Fair
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- 1 min read
The Nightlife That Builds Empires: From Salvador Dali to Gianni Versace
In Monterey and Miami, both artists used parties as marketing machines—crafting spectacles to shape their own mythology decades before “personal branding” became a buzzword.
