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The Madness of Markets: How a French soccer defeat and a €10 billion stock meltdown led me to a hidden world of behavioral finance

Posted on September 22, 2026
By Fortune
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1 min read

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The Madness of Markets: How a French soccer defeat and a €10 billion stock meltdown led me to a hidden world of behavioral finance

After France was knocked out of the Euros, I watched traders panic and the French market tumble. At MIT, I analyzed 750 games to find out what happened.