The Fyre Festival Wanted What YSL’s Opium Launch Party Had
- Posted on June 15, 2026
- By Vanity Fair
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- 1 min read
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The Fyre Festival Wanted What YSL’s Opium Launch Party Had
The doomed Fyre Festival and the launch party for Yves Saint Laurent's Opium fragrance proved the same thing: that aspiration, exclusivity, and a little scandal can sell almost anything. The trick is delivering on that promise.
