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The creator economy is headed for $500 billion, so why do their fans feel like a prison?

Posted on August 25, 2026
By Fortune
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1 min read

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The creator economy is headed for $500 billion, so why do their fans feel like a prison?

NYU's study of 54 top creators finds a psychological toll researchers call "audience entanglement." One creator said she'd "rather die" than keep going.