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The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable

  • Posted on May 18, 2026
  • By Wired
  • 0 Views
  • 1 min read
The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable
The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable

So why didn't Swatch do anything to avoid it?
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Author
Wired

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