The Apple trust premium in the age of AI
- Posted on September 17, 2026
- By Financial Times
- 7 Views
- 1 min read
Apple maintains its premium valuation amid growing investor anxiety about artificial intelligence's long-term implications. The tech giant's financial performance reflects a 'trust premium' as markets grapple with both revolutionary AI opportunities and concerns about technological disruption. Despite broader market uncertainty surrounding existential risks linked to advanced AI systems, Apple's brand strength and ecosystem resilience continue to reassure investors seeking stability in an increasingly volatile technology sector.
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