The $1 billion game that says AI can’t replace human creativity
- Posted on June 15, 2026
- By Fortune
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- 1 min read
The $1 billion game that says AI can’t replace human creativity
As Silicon Valley races to automate everything, Candy Crush maker King is taking a different view. General manager Paula Ingvar says the hit game’s 21,000-plus levels are still handcrafted—and argues that putting AI between creators and players would diminish the experience.
