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Sydney Sweeney’s Novig ad reveals a new fault line in sports marketing

  • Posted on September 16, 2026
  • By Fortune
  • 0 Views
  • 1 min read
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Sydney Sweeney’s Novig ad reveals a new fault line in sports marketing
Sydney Sweeney’s Novig ad reveals a new fault line in sports marketing

When female athletes have fought so hard to be at the center of culture, sexy sports marketing doesn't land.
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Author
Fortune

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