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Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook

Posted on May 18, 2026
By Google News
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1 min read

Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook

Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z "product drop" culture - buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trainers to Popeyes chicken.