Style Edit: Rolex continues decades-long support of The Open, golf’s oldest major
- Posted on July 14, 2026
- By South China Morning Post
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- 1 min read
In brief
Rolex reinforces its prestigious partnership with The Open Championship, golf's most historic major tournament, through continued sponsorship and collaboration with The R&A governing body. The luxury watchmaker extends its influence by working alongside elite golfers including Tiger Woods, Bryson DeChambeau, and Scottie Scheffler as brand ambassadors. This multi-decade commitment showcases how premium brands align with sporting excellence and tradition to enhance their market positioning.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Style Edit: Rolex continues decades-long support of The Open, golf’s oldest major
The watchmaker also partners with the tournament’s organising body, The R&A, as well as Rolex Testimonees like Tiger Woods, Bryson DeChambeau and Scottie Scheffler.
