Spotify is aiming for 1 billion users and 20% operating margins by 2030. Here’s how it plans to get there
- Posted on May 26, 2026
- By Fortune
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- 1 min read
Spotify is aiming for 1 billion users and 20% operating margins by 2030. Here’s how it plans to get there
CFO Christian Luiga discusses how engagement, AI, and add‑ons are driving the company's goal.