Some Gen Z men are 'pheromone-maxxing.' What does that mean?
- Posted on August 31, 2026
- By Usa Today
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- 1 min read
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Some Gen Z men are 'pheromone-maxxing.' What does that mean?
A subset of Gen Z men are embracing their natural musk in hopes of attracting women — a trend they’re calling “pheromone-maxxing.”
