Shoppers face surge in 'dynamic pricing' as supermarkets adopt digital technology to change grocery prices based on demand
- Posted on April 9, 2026
- By Daily Mail
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Shoppers face surge in 'dynamic pricing' as supermarkets adopt digital technology to change grocery prices based on demand
The Bank of England warned that these 'market-responsive pricing tools' will be adopted by one in three companies in the coming year, up from one in five in the year before.
