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Salesforce CEO Marc Benioff warning on AI has a 'cautionary tale'; goes back to days he called Facebook 'new cigarette'; says that a lot of individuals got hurt

  • Posted on October 9, 2026
  • By Google News
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  • 1 min read
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Salesforce CEO Marc Benioff warning on AI has a 'cautionary tale'; goes back to days he called Facebook 'new cigarette'; says that a lot of individuals got hurt
Salesforce CEO Marc Benioff warning on AI has a 'cautionary tale'; goes back to days he called Facebook 'new cigarette'; says that a lot of individuals got hurt

Salesforce CEO Marc Benioff recently stepped into the mounting global debate around artificial intelligence (AI) safety, calling on technology leaders to exercise ethical responsibility as high-capability models spread rapidly across global markets. His remarks arrive amid intensifying friction across Silicon Valley, spurred largely by Anthropic CEO Dario Amodei’s 3,800-word essay demanding an industrywide slowdown in frontier model deployment to let technical safeguards catch up.
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