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Rs 3.8 lakh-cr beauty market: 2 stocks riding Gen Z & Gen Alpha’s spending shift

Posted on September 21, 2026
By Financial Express
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1 min read

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Rs 3.8 lakh-cr beauty market: 2 stocks riding Gen Z & Gen Alpha’s spending shift

India’s BPC market is moving online, with spending projected to rise from $23 billion to $40 billion by 2030. As Gen Z, quick commerce and digital beauty reshape demand, the next phase could look very different.