Rivian’s Make-or-Break SUV Is Here. Fans Are Already Balking at the Lease Price.
- Posted on June 16, 2026
- By The Wall Street Journal
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- 1 min read
Rivian’s Make-or-Break SUV Is Here. Fans Are Already Balking at the Lease Price.
The automaker’s fans love the startup’s new R2, but high lease costs show the challenges in the changing electric-vehicle market.