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Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

Posted on June 9, 2026
By CNBC
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1 min read

Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.