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Retailer Five Below has surged this year thanks to viral squishy toys. Jefferies sees more gains ahead

  • Posted on August 13, 2026
  • By CNBC
  • 2 Views
  • 1 min read
In brief

Five Below has experienced remarkable growth in 2024 driven by consumer demand for trending collectible items, particularly viral squishy toys. Financial analysts at Jefferies project sustained momentum ahead, citing the retailer's ability to capitalize on emerging fads. Beyond trend-chasing, the firm anticipates improved operational efficiency and strategic refinements will further strengthen Five Below's market position, attracting both younger demographics and investment attention.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Retailer Five Below has surged this year thanks to viral squishy toys. Jefferies sees more gains ahead
Retailer Five Below has surged this year thanks to viral squishy toys. Jefferies sees more gains ahead

Five Below is likely to gain even more ground by not only leaning into viral trends but by boosting its productivity and refining its strategy, per Jefferies.
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Author
CNBC

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