Retailer Five Below has surged this year thanks to viral squishy toys. Jefferies sees more gains ahead
- Posted on August 13, 2026
- By CNBC
- 2 Views
- 1 min read
Five Below has experienced remarkable growth in 2024 driven by consumer demand for trending collectible items, particularly viral squishy toys. Financial analysts at Jefferies project sustained momentum ahead, citing the retailer's ability to capitalize on emerging fads. Beyond trend-chasing, the firm anticipates improved operational efficiency and strategic refinements will further strengthen Five Below's market position, attracting both younger demographics and investment attention.
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