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Rajesh Khanna's PR agent reveals how he got the 'superstar' tag in a viral video: 'Ek cheez jab baar baar kaha jaata hai...'

Posted on April 29, 2026
By The Times of India
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1 min read

Rajesh Khanna's PR agent reveals how he got the 'superstar' tag in a viral video: 'Ek cheez jab baar baar kaha jaata hai...'

Widely celebrated as Hindi cinema’s first true superstar, Rajesh Khanna redefined fame in the late 1960s and early 1970s. His popularity was so extrao.