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Premium segment defies trend as rising memory costs push entry-level smartphone prices higher

Posted on May 24, 2026
By Financial Express
1 Views
1 min read

Premium segment defies trend as rising memory costs push entry-level smartphone prices higher

Driven by an AI-led global surge in NAND flash and DRAM memory chip costs, India’s entry-level smartphone segment has witnessed price hikes of up to 40% over the past year.