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Political Campaigns Are Quietly Paying Influencers to Support Candidates

In brief

Political campaigns are leveraging influencer partnerships as a strategy to reach younger voters through social media platforms, yet these promotional collaborations often operate without transparent disclosure of financial agreements. As candidates prepare for the 2026 midterm elections, the practice of undisclosed paid endorsements raises significant concerns about authenticity, voter manipulation, and the need for stronger regulatory frameworks governing political advertising in the digital age.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Political Campaigns Are Quietly Paying Influencers to Support Candidates
Political Campaigns Are Quietly Paying Influencers to Support Candidates

Their videos have proliferated on social media, but the payments are frequently hidden from viewers. continue reading...

Author
The New York Times

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