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PM Modi’s Melody gift to Meloni boosts Parle buzz

Posted on May 21, 2026
By Business News Today
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1 min read

PM Modi’s Melody gift to Meloni boosts Parle buzz

Meloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme culture around the two leaders' social media camaraderie and triggering a spike in searches and purchases of the decades-old confectionery brand.