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Pernod Ricard ends pursuit of Jack Daniel’s maker Brown-Forman

  • Posted on April 28, 2026
  • By Financial Times
  • 0 Views
  • 1 min read
In brief

Pernod Ricard has officially withdrawn its acquisition bid for Brown-Forman, the prominent Kentucky-based spirits manufacturer behind Jack Daniel's whiskey. This strategic retreat significantly reshapes the competitive landscape, potentially clearing the path for Sazerac, another major beverage company from the same region, to advance its own acquisition proposal. The decision marks a pivotal moment in the premium spirits industry consolidation efforts.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Pernod Ricard ends pursuit of Jack Daniel’s maker Brown-Forman
Pernod Ricard ends pursuit of Jack Daniel’s maker Brown-Forman

French group’s retreat could bolster a rival bid from fellow Kentucky drinks maker Sazerac
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Author
Financial Times

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