Over half of store transactions are contactless, making shoppers harder to recognize. PAR rebuilt its matching system.
- Posted on October 7, 2026
- By Google News
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- 1 min read
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Over half of store transactions are contactless, making shoppers harder to recognize. PAR rebuilt its matching system.
The identities represent more than 90% of U.S. adults. The graph combines customer, loyalty and purchase data to help brands reach more shoppers.
