‘Our push is premium; a budget brand just food for thought’: Anil Chadha, Managing Director, ITC Hotels
- Posted on August 29, 2026
- By Financial Express
- 1 Views
- 1 min read
In brief
ITC Hotels unveils an ambitious expansion roadmap targeting 250 properties and 22,000 rooms by 2031. The luxury hospitality chain prioritizes premium market positioning while strategically penetrating tier-2 cities across India. MD Anil Chadha emphasizes that the brand's competitive advantage lies in upscale offerings rather than budget segments, complemented by aggressive international market penetration to strengthen its global footprint.
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‘Our push is premium; a budget brand just food for thought’: Anil Chadha, Managing Director, ITC Hotels
ITC Hotels MD Anil Chadha details the chain’s strategy to scale to 250 hotels and 22,000 rooms by 2031, focusing on premiumisation, tier-2 city expansion, and international growth.
