NIKE's China Business: Recovery Story or Ongoing Challenge?
- Posted on September 7, 2026
- By Google News
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- 1 min read
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NIKE's China Business: Recovery Story or Ongoing Challenge?
NIKE Inc. NKE is showing early signs of improvement in Greater China, but the market remains one of the biggest challenges in its broader turnaround. Fourth-quarter fiscal 2026 revenues in Greater China declined 17% year over year, with NIKE Direct down 14%, Digital falling 25%, and wholesale reven…
