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Nike to cut jobs as it forecasts revenue decline in the coming year

  • Posted on October 1, 2026
  • By Financial Times
  • 2 Views
  • 1 min read
In brief

Nike announces significant workforce restructuring amid forecasted revenue downturn for the upcoming fiscal year. As part of its comprehensive turnaround strategy, the global sportswear leader plans to establish a new innovation campus in India, leveraging the region's growing market potential and talent pool. This strategic pivot combines cost optimization through job cuts with geographic expansion aimed at strengthening the company's competitive position in emerging markets and driving long-term growth.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Nike to cut jobs as it forecasts revenue decline in the coming year
Nike to cut jobs as it forecasts revenue decline in the coming year

US sneaker and sportswear group to open an India campus under its turnaround plan
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Author
Financial Times

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