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Nicotine pouches can be marketed as 'lower risk' than cigarettes. Is that dangerous?

Posted on August 5, 2026
By NPR
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1 min read

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Nicotine pouches can be marketed as 'lower risk' than cigarettes. Is that dangerous?

The FDA allowed some Zyn nicotine pouches to be marketed as "lower risk" than cigarettes. Public health experts agree they can help current smokers, but worry young people may become addicted.