Nearly half of home sellers are now offering incentives to unload their properties—even $20,000 in concessions and all-expenses-paid cruises
- Posted on September 26, 2026
- By Fortune
- 1 Views
- 1 min read
In brief
The real estate market is experiencing a significant shift as sellers employ creative strategies to attract buyers in a competitive landscape. From cash rebates exceeding $20,000 to luxury vacation packages, these incentives reveal underlying price adjustments that benefit home purchasers. According to real estate analysts, these concessions effectively reduce property costs while maintaining listed prices, indicating a cooling market where buyer leverage has increased substantially.
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Nearly half of home sellers are now offering incentives to unload their properties—even $20,000 in concessions and all-expenses-paid cruises
“If we were to quantify all these concessions…we would see that home prices are down, and people are getting better deals,” Redfin Chief Economist Daryl Fairweather said.
